At TeamViewer, Benjamin Powell led global campaign strategies and demand generation during the company’s most rapid growth period. His leadership was pivotal in transforming an 80-person marketing department into a high-performing, demand-driven team. These efforts contributed to increasing the user base from 1 billion to 1.8 billion in just 10 months and positioning the company for Europe’s highest IPO.


CHALLENGE
– Decentralized Campaign Management: A lack of centralized oversight led to inconsistent messaging, inefficiencies, and missed opportunities across regional markets.
– Team Development: The 80-person marketing department required training and alignment on modern demand generation tactics to improve performance and outcomes.
– User Growth: The company needed to accelerate user acquisition at unprecedented speeds to meet aggressive IPO goals.


SOLUTION
– Centralized Campaign Management: Implemented a centralized system to manage the global marketing calendar and ensure consistent, localized campaigns across 80 countries.
– Team Training and Development: Designed and delivered training programs to upskill the marketing team on modern demand generation strategies, fostering a high-performing, unified department.
– Demand Generation Strategy: Directed multi-channel campaigns, including SEO, PPC, email, webinars, social media, events, and public relations, tailored to drive demand and user acquisition.
– GTM Strategy for Product Launches: Developed go-to-market strategies for new product launches and software updates, aligning campaigns with growth objectives.


RESULTS
– Exponential User Growth: Increased the user base from 1 billion to 1.8 billion in 10 months, achieving in months what previously took a decade.
– IPO Readiness: Positioned TeamViewer for Europe’s record-breaking IPO through demand-driven marketing strategies.
– Team Transformation: Transformed an 80-person marketing team into a high-performing demand generation department, aligning efforts with global objectives.

– Operational Efficiency: Centralized campaign management improved consistency and efficiency across 80 countries, enhancing the brand’s global presence.

This case study highlights Benjamin Powell’s ability to not only drive demand and user growth but also build and empower marketing teams to achieve exceptional results on a global scale.