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$15M Valuation to $200M+ Acquisition
Smartvue
Smartvue Corporation, founded by the creator of TrainerSoft and the pioneer behind the world’s first cloud video surveillance platform, grew from a $15M scale-up to a $200M SaaS powerhouse under Benjamin Powell’s marketing leadership, culminating in its acquisition by Johnson Controls
Dates
2016 – 2018
Role
Global Marketing Director (Marketing Department Head)
Challenge
Startup SaaS Company
Result
Scaled from $15M to $200M valuation, driving acquisition.
Overview
Benjamin Powell joined Smartvue Corporation as the company’s first marketing hire, taking on the challenge of scaling an early-stage startup. Through his leadership, Smartvue transformed from a $15M cloud tech scale-up into a $200M SaaS powerhouse, ultimately acquired by Johnson Controls. He built the marketing department from the ground up, driving demand generation through innovative strategies and campaigns that positioned the company for exponential growth.
CHALLENGE
– Early-Stage Startup: As an early-stage company with limited marketing infrastructure, Smartvue needed a strategic leader to build and execute its marketing foundation.
– Brand Awareness: The company lacked strong brand recognition in a competitive SaaS market.
Demand Generation: Required a robust demand generation strategy to drive leads and accelerate sales.
Product Launches: Needed coordinated marketing efforts to support a rapidly evolving product roadmap.
SOLUTION
– Built Marketing from Scratch: Established the company’s marketing department, creating strategies for demand generation, branding, and product marketing.
– Website Relaunch: Designed and launched a new website in just 90 days, enhancing user experience and lead capture capabilities.
– Comprehensive Campaigns: Directed multi-channel campaigns, including SEO, PPC, email, social media, events, and public relations, to generate demand and increase visibility.
– Collaborated with Leadership: Partnered closely with the CEO and CTO to define the product roadmap and execute the successful launch of nine new products.
RESULTS
– Exponential Growth: Scaled the company from $15M to $200M, positioning Smartvue as a leader in the SaaS market.
– Lead Generation Success: The new website launch led to a 1400% increase in online leads, fueling sales pipeline growth.
– Strategic Product Launches: Successfully launched nine products, driving customer adoption and revenue.
– Acquisition Success: Smartvue’s transformation culminated in its acquisition by Johnson Controls, solidifying its market value.
This case study showcases Benjamin Powell’s ability to build marketing operations from the ground up, drive exponential growth, and position early-stage startups for long-term success.