At Captain D’s, Benjamin played a strategic role in revitalizing a 1,000-location national restaurant brand, leading it from bankruptcy to its best performance in 47 years. His efforts delivered an 8X ROI for private equity partners and surpassed the strategic sell target by three years.

CHALLENGE
– Turnaround Strategy: Needed to revitalize the brand’s marketing to recover from bankruptcy.
– Revenue Goals: Responsible for driving $500M in revenue of a $1B target.
– Campaign Effectiveness: Required multi-channel campaigns to attract and retain customers.


SOLUTION
– Led initiatives from market research and focus groups to national product launches.
– Orchestrated multi-channel campaigns, including TV, mail, billboards, and digital marketing.
– Designed and executed product marketing strategies that resonated with diverse audiences.


RESULTS
– Surpassed the strategic sell target by three years.
– Delivered an 8X ROI for private equity partners.
– Drove a $500M revenue target through innovative marketing strategies.


The Captain D’s case demonstrates Benjamin's ability to lead a high-impact turnaround for a struggling national brand. By revitalizing a 1,000+ location chain from bankruptcy to its best performance in 47 years, he proved his expertise in strategic marketing, product development, and multi-channel campaigns. This success highlights his skill in driving massive revenue growth, creating value for private equity stakeholders, and exceeding long-term business goals—key attributes that reinforce his leadership and marketing legacy.