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$20M Valuation to $1B PE Exit
Samsung Electronics (Neurologica)
Neurologica, a Medtech startup that became a Samsung Electronics subsidiary, specializes in advanced medical imaging technology, serving hospitals and healthcare facilities worldwide, and the international space station.
Dates
2010– 2012
Role
Global Marketing Director (Marketing Department Head)
Challenge
Building global brand recognition, and driving adoption of its advanced imaging products in a highly competitive and regulated healthcare market.
Result
$20M valuation to $1B, Products in every major hospital.
Benjamin led all strategic marketing and communications for Samsung Electronics (Neurologica), transforming it from a $20M tech scale-up into a $1B subsidiary in just 18 months. He directed global campaigns and managed high-profile product launches that are now adopted by every major hospital worldwide.
CHALLENGE
– Rapid Scaling: Needed to grow the company from $20M to $1B within an aggressive timeline.
– Global Presence: Required campaigns spanning 60+ countries with consistent messaging and impact.
– Low Product Adoption: Products were not understood by the marketing and there was stigma that they were not safe.
SOLUTION
– Managed high-performing teams across 60+ countries, directing campaigns across SEO, PPC, email, social media, and public relations.
– Led 50+ annual trade shows, fostering brand presence and key relationships globally.
– Successfully launched three major products with a focus on market needs and innovation.
RESULTS
– Transformed the company into a $1B subsidiary within 18 months.
– Launched products now adopted by every major hospital worldwide.
– Established a strong global brand presence through strategic campaigns and events.
Transformative growth on a global scale. By driving Neurologica’s valuation from $20M to $1B within just 18 months, Benjamin demonstrated his expertise in strategic marketing, product launches, and international campaign management. It underscores his skill in scaling businesses, aligning cross-functional teams across 60+ countries, and building brand authority in highly competitive markets. This success exemplifies Benjamin's impact as a marketing leader capable of delivering rapid growth and long-term value for global organizations.